Mumbai: Nearly 25 per cent of the Indian consumers prefer to watch content on the over the top (OTT) platforms for free, says a report. OTT refers to film and television content provided via internet connection rather than a cable or satellite provider. As many as 25 per cent of Indian respondents want to pay nothing and watch ads as a trade-off to consuming content while 25 per cent selected to pay a lower fee with limited ads, according to 2019 Asia OTT Research Report by Brightcove, a global provider of cloud services for video. Also Read – Maruti cuts production for 8th straight month in SepThe report, conducted with online market research and data analytics firm YouGov. The report surveyed 9,000 participants from across Asia, including 1000 Indian consumers noted that 14 per cent of Indian respondents would like to pay a higher fee to be free from ads and 14 per cent would like an option where they can customise their price and ad packages. On the ads per break, 22 per cent Indians found two ads as an acceptable advertising load while 13 per cent were open to view three ads per break. Also Read – Ensure strict implementation on ban of import of e-cigarettes: revenue to CustomsIt observed that nearly 80 per cent of the Indian respondents are open to a hybrid model of reduced price subscription video on-demand (SVOD) services with some ad funding. “Thirty-five per cent of respondents said they might be open to a reduced monthly subscription package that serves adsdepending on the price, whereas 44 per cent said they would definitely sign up, representing a potential market size of 79 per cent of respondents polled favouring this hybrid option,” it said. In India, it found that 48 per cent are current users, while 19 per cent had their subscription lapsed. The report found that 60 per cent of lapsed consumers plan to sign-up for OTT services again in the future. It noted that 37 per cent of Indian respondents were willing to pay less than $1 per month, while 27 per cent said they would pay $1-4 per month, and 16 per cent would pay $5-9 per month. Content is the primary driver for subscribing to multiple OTT services in India, it found, with 42 per cent of respondents stating that they wanted more content options, content which satisfied the needs of an entire family and content not being available on any single OTT service. Offline downloads (42 per cent), access on mobile (42 per cent), and using less data on mobile while streaming (40 per cent) were the top three OTT service features most Indian consumers wanted.
Source: Hugh O’Connell/Twitter The deputy leadership contenders including winner Alan Kelly pic.twitter.com/2TGGV04Lak— Hugh O’Connell (@oconnellhugh) July 4, 2014 “Usually the deputy leader in the circumstances like this would be appointed to Cabinet. So yes, I would expect that would be the norm but at the end of the day that will be a matter for the new Tánaiste,” he said.Kelly also said that every ministerial brief is “up for discussion” saying he anticipates that parties will swap briefs.“I think every brief is up for discussion. I think the whole Cabinet bar a number of, probably a couple of roles, is up for discussion.” Updated 6.04pm JUNIOR TRANSPORT MINISTER Alan Kelly has won the race to be Labour’s deputy leader.Kelly beat three other Labour TDs to take the position on the first count with just over 50 per cent of the vote.He will now be second-in-command to the new party leader Joan Burton who was elected earlier and is likely to be appointed to Cabinet.Kelly beat Cork TDs Seán Sherlock and Michael McCarthy into second and third place respectively with Waterford deputy Ciara Conway coming fourth.Speaking to the media at the count centre in the Mansion House this evening, Kelly said he now anticipates he will be appointed to Cabinet next week. Kelly said he wanted to see a focus on “people who get up in the morning and do an honest day’s work” and give a break to working families in the Budget.He also said that he wants to see the “complete rejuvenation” of Labour organisationally.Kelly said he will be meeting with Burton tonight and over the weekend to discuss their priorities in the months ahead.The final results of the count saw Kelly take 51.5 per cent of the vote, Sherlock 17.1 per cent, McCarthy 16 per cent, and Conway 15.4 per cent.In his victory speech Kelly pledged “1,000 per cent loyalty” to Burton, declared his love for Labour and said:“The Labour Party IS in my DNA. It stands for everything I believe in… it’s everything for me.”Failed deputy leadership candidate Michael McCarthy said the “trust and confidence” of the Labour membership had to be won back.“I think together, as a team, we can win back the trust and confidence of our members, we can win back the trust and confidence of the public at large,” he said.Read: Joan Burton is the new leader of the Labour PartyRead: Alex White concedes: “This is Joan’s day”