first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. The Daily Mail is offering its readers the chance to give away £100,000 to charity this Christmas.In partnership with Charities Aid Foundation (CAF), the Daily Mail’s campaign encourages readers to collect tokens in order to enter a draw for one of the ten £10,000 prizes available to give to charity through a CAF Charity Account.In fact, the £100,000 is being put up not by the Daily Mail but by CAF itself in an effort to raise the profile of tax-effective giving and the CAF CharityAccount in the run-up to Christmas. The money comes from the charity’s grantmaking division, which distributes over £1 million to charity every year. Advertisement  23 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Daily Mail offers readers £100,000 to give to charity As well as front page exposure of ‘The £100,000 Charity Giveaway’ and details of the CAF Charity Account and other forms of tax-effective giving inside the paper, the competition kicked off with a double-page spread about some of the 180,000 charities needing support this Christmas. Both CAF and the Daily Mail reported a good response to the campaign ahead of the 5 December 2003 closing date. John Thurley, Head of Charity Accounts at CAF, said: “We see CAF as being at the forefront of pioneering new ways to unlock money for charities. The partnership with the Daily Mail is a great example of how we believe we can add value by working with third parties on innovative, targeted campaigns.” Howard Lake | 3 December 2003 | Newslast_img