first_img Melanie May | 17 October 2017 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis8 [email protected] panda shoes are so cute+support WildAid’s conservation efforts for the giant panda! https://t.co/4yyHvblt4o #oneforone pic.twitter.com/bIrQAddLlE— Carly Anderson (@lipglosscrayons) July 14, 2017TOMS & WildAidTOMS started One for One in 2006, donating one pair of shoes for every pair bought. It has since expanded its giving to include purchases of eyewear, coffee and bags. So far TOMS has given more than 75 million pairs of shoes to children in need, and works with more than 100 giving partners in over 70 countries worldwide, delivering glasses, water, and materials and training to provide safe births. This year it partnered with WildAid to help protect the giant panda through its Animal Initiative, which partners with non-profit animal conservation organisations to raise awareness and support for global animal protection, launching a range of panda inspired shoes. Tagged with: cause related marketing corporate Corporate Social Responsibility Donated goods With one for one campaigns, each time someone purchases a particular item, another is donated to charity: often the same item but alternatively a donation to provide another much needed product or service. Here are six companies that are doing just that, giving shoes, glasses, baby food, and other items. Good Joe & Mid-Yorkshire Hospitals NHS TrustEach time someone buy something from Good Joe, it matches the purchase with a donation of a new item of clothing to someone in need. Good Joe adds up the number sold and twice a year it donates the same number of new t-shirts or other basics to a charity partner for distribution to people in need in the UK. Charity partners include Mid-Yorkshire Hospitals NHS Trust and St. George’s Crypt, Leeds. The use of #foodbanks has hit an all-time high so we’ve launched #OneforOne teaming up with @TrussellTrust https://t.co/Up36TRRXD7 @MetroUK— My Little Piccolo (@MyLittlePiccolo) October 12, 2017Piccolo & the Trussell TrustPiccolo has launched its largest standalone charitable project with the One for One campaign, which sees it donating a food pouch to a food bank for every one that is purchased. Piccolo’s One for One campaign will run from October until the end of the year, with the aim of sharing 100,000 extra pouches to struggling families nationwide, and sees it working with The Trussell Trust. Glasses Direct & Essilor Vision FoundationGlasses Direct works with Essilor Vision Foundation, donating a pair of glasses to someone in need for every pair of glasses bought. 2017 alone has seen more than 1.5 million people screened and over 400,000 pairs of glasses given to people in need.  161 total views,  3 views todaycenter_img SmartBuyGlasses, Unite for Sight & Eden ProjectsFor every pair of glasses bought, SmartBuyGlasses donates a pair through Unite for Sight. So far, since 2009 it has donated a total of $2,300,000 worth of glasses. It has also teamed up with Eden Projects in a partnership that sees trees planted in Haiti, Madagascar or Nepal for every sale from the Oh My Woodness! range. Hush & RefugeHush has designed a limited edition sleepwear set with matching eye mask, the proceeds of which will be donated to Refuge, with every set sold providing the equivalent of one night in a safe house for a woman and her children. Six great one for one campaigns In 2016, @Essilor Vision Foundation & partners have given 10,000 children from disadvantaged families in #China a chance to #ChangeTheWorld. pic.twitter.com/B1Xzru5Rok— Essilor See Change (@SeeChange4all) September 25, 2017 Advertisement Slumbersac & Julia’s House HospiceEvery time someone buys a Slumbersac product, the company gives to charity. In the UK, it supports charities including Julia’s House Hospice and The Children’s Sleep Charity, and also works with business giving organisation Buy1Give1 to link with charitable projects around the world including India and Kenya. Support includes providing clean water, educational help for disadvantaged children, and immunisations. The purchase of one Slumbersac sleeping bag provides vaccinations and immunisations for ten newborn babies.  162 total views,  4 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis8 About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.last_img