Poor image poses staffing problem for housing sectorOn 26 Feb 2002 in Personnel Today Nearly two-thirds of HR directors working for housing associations believerecruitment is the biggest challenge facing the sector, research reveals. The survey, for Genesis Housing Group, the Housing Corporation and the NationalHousing Federation, also finds just under half of HR directors in the sectorfeel staff retention is the second biggest problem. Almost 40 per cent of the 101 HR directors surveyed admit they haverecruited unsuitable staff due to a lack of applicants. And half of therespondents cite a problem with not being able to shed them. The research shows that one of the reasons housing associations faceproblems recruiting and retaining good staff is because of the sector’s poorimage. More than 70 per cent of 1,000 members of the public surveyed for the studythink that working in social housing would mean dealing with ‘difficult’people. But a similar proportion agree working in social housing would ‘make adifference to people’s lives’ and two-thirds think it would be ‘a worthwhilejob’. Pete Jeffery, director of HR and communications at Genesis Housing Group,believes the industry should focus on the fact that people believe a job insocial housing is rewarding. He said: “If we can’t promote an industry on the back of that, in turnsecuring the services of the very best people, then we genuinely do have aproblem.” Jeffery is optimistic that two forthcoming national conferences will helphousing associations put together an action plan to address concerns overrecruitment and retention. “We need to look carefully at how we promote ourselves outside thesector, particularly with a view to dispelling inaccurate perceptions,” hesaid. By Ben Willmott Comments are closed. Previous Article Next Article Related posts:No related photos.